The differentiation in a globalized market and adapt to the needs of the clients has led the members of the Peique family to renew the visual identity of their brands in order to manifest in a more concise way the recognition of viticulture and origin as Indelible and decisive factors. The new corporate image of the winery represents an evolution to incorporate conceptual and formal values such as authenticity and tradition.
Each harvest is different, wine is a living element in constant evolution, a new challenge to overcome without ceasing to learn. Therefore, the renewal of the label coincides with the launching of the new 2013 and 2012 harvests, corresponding to the Peique joven and Ramón Valle wines respectively, as well as the staging of the new corporate identity of the Bodega, which intends to bet A transparent and attractive image that strengthens its brand and consolidates itself as a reference of the wine sector at the international level.
The new image of the wines from the winery is presented in Burgundy type bottle and the labels have been created in a natural paper on clear, ivory and white backgrounds. The typography that defines the characters and the logo of the winery has been modernized to emphasize and enhance the brand and family name. It has introduced the graphic element of the body of a vine that shows a greater entanglement and bond with the land where the vineyards of Mencía are grown, between 45 and 55 years, from which Peique joven and Ramón Valle are made. Last a tribute to the grandfather Ramón who looked after the middle of last century the vines from where the wine is obtained.
Since 1999 Bodegas Peique has evolved, its family has grown and the fourth generation of Peique is already part of a tradition, a sustainable concept full of illusions.